Four years ago Glasses Direct was just a bright idea to sell prescription glasses online, now its founder 25 year old Jamie Murray Wells is launching in America.

Bob Main, an experienced US optical businessman, has been appointed to oversee the Stateside division which will include a call centre and distribution operation.

Communicating with groups of people who have similar needs

As a human being – you are unique. You are one of a kind amongst billions of human beings.

Think of your business in this way. What is special about it? What makes it truly different from your competitors? The business guru and author, Michael Porter, says that there are only two fundamental business strategies: Low Cost and Differentiation.

If you don't have huge bundles of cash to spend on marketing, here are some ideas to make the money go further.

• Happy customers provide the best foundation for any marketing campaign. Do whatever it takes to make sure that they love you to bits. In turn, this will of course generate repeat business, referrals, goodwill and a warm comfortable feeling in your bank manager's tummy.