Customer Retention in Retail Financial Services, London Conference 2008 PDF Print E-mail

customer retention in financial services london conference 2008Customer Retention in Retail Financial Services

Tuesday 10 June 2008 - Thursday 12 June 2008
Hilton Euston

Open and honest case studies from top European financial institutions on implementing retention strategies that deliver measurable returns.

Marketing Week’s Customer Retention in Retail Financial Services conference will help you implement strategies that will minimise customer attrition and maximise customer value. Through a case study led event, discover how you can generate fresh initiatives that will fuel the bottom line.
 
Now in its fifth year, this conference will be building upon the previous events and focusing on unlocking the value of your customer base; maximising profitability through targeted retention strategies; creating innovative and personalised loyalty programmes, developing effective contact strategies through successfully identifying natural and unpredictable triggers. The conference has been redesigned to incorporate 8 case studies, 6 European perspectives and an interactive masterclass from the top retail financial institutions and experts in the UK and Europe.


Over 2 value packed days, benefit from perspectives and actionable advice:

  • A keynote presentation from Robert Ballantine, VP Client Insight Management on creating a customer experience at Credit Suisse
  • Learn to target your customer retention strategies whilst taking TCF into account with Susan Fanning, Head of CRM and Retention, HBOS
  • Thierry Campet, Customer Retention Director, Abbey explains why retention is an acquisition problem in disguise - how can you switch off the switcher mentality?
  • Hear how to retain customers in a competitive environment from Thomas Gatter, Regional Management CEE Division Retail and Private Banking, Bank Austria - UniCredit Group
  • A case study on outbound and inbound campaign management from Bernd H. Schumacher, Head of Customer Relationship Management, Personal Banking, Deutsche Bank  

Website: Customer Retention in Retail Financial Services

Register now by booking online or call +44 (0)20 7970 4770 or email This e-mail address is being protected from spambots, you need JavaScript enabled to view it

 

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